, the leading online marketplace for moving, home services, and insurance in the UAE and Qatar, has revamped its website architecture from the ground up to follow a city structure. The purpose of this development was to improve the overall SEO of the site.

The site is now divided by cities - Dubai, Abu Dhabi, Sharjah, and Doha - with all services listed under each geographical location. With this new structure, customers based in Dubai will only see information that is relevant to them. For example, a customer who is looking to move in Dubai will be directed to a page that gives them relevant tips for moving in Dubai, feature only moving companies that operate in Dubai, and promotions by Dubai movers.